Privacy Policy

1. Introduction

Tasty Paella LLC (“Tasty Paella,” “we,” “us,” or “our”) is committed to protecting the privacy of our customers and website visitors. This Privacy Policy describes how we collect, use, disclose, and safeguard your personal information when you visit www.tastypaella.com or interact with our services.

This policy applies to residents of the United States, including residents of Texas (subject to the Texas Data Privacy and Security Act — TDPSA, effective July 1, 2024) and California (subject to the California Consumer Privacy Act — CCPA, as amended by the CPRA).

Please read this Privacy Policy carefully. By accessing or using our Website, you acknowledge that you have read and understood this policy.

2. Data Controller

The data controller responsible for your personal information is:

Company: Tasty Paella LLC
EIN: 37-1860553
Address: 2100 N Greenville Ave, Suite 800, Richardson, TX 75082, United States
Phone: 469-614-9868
Email: info@tastypaella.com
Privacy Contact: Adam Ventura

3. Information We Collect

3.1 Information You Provide Directly

We collect personal information that you voluntarily provide when you:

Submit a contact or event inquiry form (name, email, phone number, event date, location, number of guests)
Place an online delivery order via WooCommerce (name, delivery address, billing information, email, phone)
Create a user account on the Website (username, email, password)
Subscribe to our email newsletter or promotional communications
Communicate with us via email, phone, or WhatsApp

3.2 Information Collected Automatically

When you visit our Website, certain information is collected automatically through cookies and analytics tools, including:

IP address and approximate geographic location
Browser type, version, and operating system
Pages visited, time spent on each page, and navigation paths
Referring website or source (how you arrived at our site)
Device identifiers and advertising IDs
Conversion events (e.g., completed orders, form submissions) tracked via Meta Pixel

3.3 Payment Information

Payment card information provided when placing online orders is processed directly by our third-party payment processor(s) (e.g., Stripe, Square, PayPal). Tasty Paella LLC does not store, process, or have access to full payment card numbers. Such data is handled in accordance with PCI-DSS standards by the respective payment provider.

4. How We Use Your Information

We use the personal information we collect for the following purposes:

To process and fulfill your catering or delivery orders
To respond to inquiries, event quotes, and customer service requests
To send transactional emails (order confirmations, booking details, delivery updates)
To send promotional communications and newsletters (only with your consent)
To improve the Website’s functionality, content, and user experience
To analyze website traffic and usage patterns using Google Analytics
To display relevant advertising on Meta platforms (Facebook/Instagram) using conversion data
To manage our customer relationship and marketing automation platform (GoHighLevel CRM)
To comply with applicable legal obligations and prevent fraud
To enforce our Terms of Use and other legal agreements

5. Legal Basis for Processing

We process your personal data on the following legal bases:

Contract performance: to fulfill orders and provide the services you have requested
Legitimate interest: to analyze website performance, improve our services, and prevent fraud
Consent: for marketing communications and non-essential cookies (which you may withdraw at any time)
Legal obligation: to comply with applicable federal and state laws

6. Data Sharing and Disclosure

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes. We may share your information with the following categories of third parties:

6.1 Service Providers

We share data with third-party vendors who assist us in operating the Website and delivering our services, including:

Google LLC — Analytics (Google Analytics 4) and tag management (Google Tag Manager)
Meta Platforms, Inc. — Conversion tracking and advertising (Facebook/Instagram Pixel & CAPI)
GoHighLevel — CRM, marketing automation, email, and SMS communications
Payment processors — Order transaction processing (e.g., Stripe, Square)
Hosting provider — Website infrastructure (WordPress hosting provider)
Email service providers — Transactional and marketing email delivery

6.2 Legal Disclosure

We may disclose your personal information if required by law, court order, subpoena, or governmental authority, or when we believe in good faith that disclosure is necessary to protect the rights, property, or safety of Tasty Paella LLC, our customers, or the public.

6.3 Business Transfers

In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal information may be transferred as part of that transaction. We will notify you via email or prominent notice on the Website before your data becomes subject to a different Privacy Policy.

7. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required by law. Specific retention periods include:

Order and transaction records: 7 years (for tax and accounting purposes under IRS guidelines)
Customer inquiry and contact form submissions: 2 years
Marketing consent records: until consent is withdrawn, plus 1 year
Website analytics data: up to 26 months (Google Analytics default)
User accounts: until account deletion is requested

8. Your Privacy Rights

8.1 Texas Residents (TDPSA)

Under the Texas Data Privacy and Security Act (effective July 1, 2024), Texas residents have the right to:

Know whether we process their personal data and access a copy
Correct inaccuracies in their personal data
Request deletion of their personal data (subject to legal exceptions)
Opt out of the sale of personal data, targeted advertising, and profiling
Obtain a copy of their personal data in a portable, machine-readable format

To exercise these rights, please submit a request to: info@tastypaella.com. We will respond within 45 days, with the option to extend by an additional 45 days if reasonably necessary.

8.2 California Residents (CCPA/CPRA)

California residents have additional rights under the California Consumer Privacy Act (CCPA) and its amendment (CPRA), including the right to:

Know the categories of personal information collected and the purposes of collection
Delete personal information we have collected (subject to exceptions)
Opt out of the “sale” or “sharing” of personal information for cross-context behavioral advertising
Correct inaccurate personal information
Limit the use of sensitive personal information
Non-discrimination for exercising privacy rights

To exercise CCPA rights, contact us at info@tastypaella.com or by phone at 469-614-9868. We do not discriminate against users who exercise their privacy rights.

8.3 All Users — Email Opt-Out

You may unsubscribe from marketing emails at any time by clicking the “Unsubscribe” link at the bottom of any marketing email, or by contacting us directly at info@tastypaella.com. Note that you cannot opt out of transactional emails related to your orders.

9. Children’s Privacy

Our Website and services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child under 13, please contact us immediately at info@tastypaella.com and we will take prompt steps to delete such information.

10. Data Security

We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include SSL/TLS encryption for data in transit, secure hosting infrastructure, and access controls limiting employee access to personal data.

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security.

11. Third-Party Websites

Our Website may contain links to third-party websites. We are not responsible for the privacy practices of those websites and encourage you to review their respective privacy policies.

12. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Any changes will be posted on this page with a revised effective date. If we make material changes, we will notify you by email or by posting a prominent notice on the Website prior to the change taking effect. Your continued use of the Website after any changes constitutes your acceptance of the updated Privacy Policy.

13. Contact and Complaints

If you have questions, concerns, or wish to exercise your privacy rights, please contact:

Tasty Paella LLC — Privacy Contact: Adam Ventura
Address: 2100 N Greenville Ave, Suite 800, Richardson, TX 75082, United States
Email: info@tastypaella.com
Phone: 469-614-9868

We will make every effort to address your concerns promptly. If you are not satisfied with our response, you may have the right to lodge a complaint with a relevant state authority.